Google: So Not Being Evil

I am getting sick and tired of these sensationalist videos saying Google is evil. Part of the reason has to do with the fact that I’ve BEEN HAD this hypothesis for at least 3 years now, via John Battelle’s (5 year old!) book, The Search. Does anybody read these days? I guess not. Anyway. Battelle breaks it down, asserting that 1984‘s Big Brother won’t be our government, but it will be Google (or, a company like Google).

Sure, I get a little paranoid about the GOOG every now and then, but for the time being I think they’re bringing some efficiency to my life. Web-based e-mail was horrible before GMail came on the scene. HORRIBLE. Google Voice is awesome. Sure, they mess up on things like Buzz privacy glitches, and the utter uselessness of Wave, but nobody’s perfect. I must be drinking the kool-aid because I truly think Google is just trying to organize our lives, not take them over and turn us into drones.

Video spotted at 5thirtyone.

NY-Z

I’m finally getting around to watching NY-Z (heads up by the apropos LateBoots), a documentary short, nee super-commercial, produced by ABSOLUT. It premiered on their Facebook Fan page this week. (Nice lil digital campaign they’ve got going there.)

It’s beautiful.

Right round the 10:45 minute mark I realized Jigga is entering a party at Rocawear that I attended last Fall (I was covering it for TheLoop21). You can read my piece about that party here. I was wondering what all those cameras were for, lol. I guess this explains the super stealth security/waiver signatures/mug shot process I went through before going up to Rocawear (usually you can just walk right in the building). This was definitely one of my more memorable nights in NYC.

Enjoy.

Why @Tyrese4Real is For Real About Social Media

A while ago I got wind that actor/singer Tyrese Gibson had joined Twitter and was begging people to follow him. I knew this because Tyrese hijacked MC Hammer’s Twitter account and was telling people to follow him. I didn’t pay him any mind because although I like his music, and I think he is very easy on the eyes (I had a fangirl moment when I saw him in a restaurant back in 2004), people who beg for followers really annoy me. Begging for followers is usually a sign that the begger in question doesn’t understand Twitter.

Imagine my surprise when I discovered Tyrese ran the best Twitter contest I have seen in a long time:

  • He asked his followers to nominate single mothers for a Valentine’s Day date.
  • 1100+ single mothers entered the contest, and he picked 14 of them to be treated to a day spa extravaganza in Beverly Hills.
  • Not only was the event well-planned, but he did due diligence by taping the event, and putting together a sizzle package on YouTube for everyone to see just how awesome he is.

Peep the video here:

I don’t really know what Tyrese was trying to “sell” here, if anything, but I think this was an awesome execution of a Twitter contest. I’ve been running a few Twitter contests for my clients lately and I’ve found that many contests out there lack creativity. Once they’re over, people forget about the work you’ve put out there running contests, especially if you were attempting to leave a positive (and lasting) brand impression. Sure, the winners have a great time (free prizes), but if the goal is to leave a lasting impression with your audience at large, Twitter contests are low on output. Not to mention–if you’ve ever run a Twitter contest you know there is a whole contingency of people whose sole purpose on Twitter is to enter contests, regardless of what brand you are representing, or what demographic you are trying to reach.

Anyway, Tyrese gets a social media gold star from me (as if he knew that existed, or needed one, ha!). Even though I had no idea he was running this contest, I was able to get some warm fuzzies from this video, I am now more likely to follow him, and I’m likely check out that spa in Beverly Hills (I love spas). Tyrese is now back into my social media good graces. Nice job Tyrese!

I've Got My Angel Now

I’m back, two days in a row and blogging! It’s as if it’s 2003 all over again, and I’m blogging everyday.

Ha, not really.

I came by to drop off a video, Beyonce’s “Halo.”

I can’t explain why, but this is my jam of the moment. Yes, I have had her album since it leaked. Yes, I’ve seen the video before. For some reason, this week is the WEEK me and ‘Halo’ fall in love. Perhaps I am liking love songs again. I’m a lover of love songs, but for some reason, in the past 8 months or so I haven’t been my usual love song loving self. ‘Halo’ isn’t even the bomb love song, but it works for now.

Enjoy the video starring Bey and Michael Ealy:

Did I mention the time I saw Michael Ealy in public? I was at one of my dad’s favorite breakfast spots in LA, on La Brea near Pico (whatchoo know ’bout LaBrea and Pico?) and somehow someway my dad nodded over my shoulder pointing out Michael. I peeked through the bushes…and gasped. Outloud. My dad quickly warned me NOT to embarrass him. I didn’t, but the gasp really was uncontrollable, even I surprised myself. I didn’t say anything to him, but just admired how absolutely NORMAL he looked (in the debonair Hollywood actor kind of way). Yeah, I was 23 and it was my first week in LA at the time. Once I saw Tootie from “The Facts of Life” shopping with me in Target, I got over the star struck action of LA.

P.S. As I went searching for this video on YouTube, I noticed Beyonce has disabled embedding of her YouTube videos. What kind of wack social media strategy is this about? Sounds like some lawyers brokered that deal or something.