Producing “She’s The Boss”

I’ve been super busy lately because I have been in the throws of producing  an original web series for a client. I’ve reached a milestone (the series debuted!), so I figured I would weigh in with some thoughts and an update.

Have I produced a web series before? No. Since high school, I’ve made small video projects over the years but nothing with a budget, an idea, and a team of people to work with to make it happen.  After a longtime client asked me to help oversee his production studio, this web series landed on my desk and I did my best to make it work.

I like challenges.

Enter She’s The Boss

The overall concept of the series She’s The Boss was semi-packaged by the time I stepped on the scene: it would be a series profiling NYC’s Black businesswomen and industry leaders. 20 women, 20 episodes,  5-7 minutes each and sponsored by General Mills. There were some big challenges though: we did not have any guests confirmed, the creative aspects of the series hadn’t been finalized, the client had just bought the show and it needed to go up ASAP. It would be a hustle to get this project up and going. We could do this, right?

Right.

The series debuted last week, and it’s been an exciting few weeks to say the least. We’re still booking guests, but the guest list and shoots have been awesome. We shoot almost every week and every shoot day is different, with its own set of challenges and personalities. The other day I was on set tearing up a bit by just how inspiring and awesome our guest for Episode 3 was. I did a walk through on location with the guest for Episode 5 today and she had the best energy. It’s an exciting time to be working on projects like this.

Episode 1: Ericka Dotson, Indique Hair

This was our first shoot–ever–and Ericka Dotson was great. She has awesome energy and her team is very well put together and fun to work with. I was nervous about the shoot but it went well. It’s not 100% perfect, so you know my inner perfectionist is uncomfortable, but overall I am happy. I look forward to our other episodes building on top of this one. Check out Episode 2 over here, featuring my soror Michelle James.

Being A Boss Lady

She’s The Boss is an aptly named series for my first project in this role as I get comfortable with being “the boss” of a team of folks.  I’ve worked for myself for the last 3 years, so it’s been a while since I worked with a team, let alone worked in a leadership capacity. I’m still growing, learning how to lead, getting my stride together, etc, so being on set with these phenomenal ladies has been a a great “learning on the job” experience. These interviews keep me grounded and reinforce to me what it means to a woman and a leader. It’s okay to be confident, it’s okay to be “aggressive,” it’s okay to be a perfectionist, and it’s okay to delegate.

I can’t wait to finish shooting this series! For now, you can catch a new episode every Thursday on MadameNoire.com/ShesTheBoss.

NY-Z

I’m finally getting around to watching NY-Z (heads up by the apropos LateBoots), a documentary short, nee super-commercial, produced by ABSOLUT. It premiered on their Facebook Fan page this week. (Nice lil digital campaign they’ve got going there.)

It’s beautiful.

Right round the 10:45 minute mark I realized Jigga is entering a party at Rocawear that I attended last Fall (I was covering it for TheLoop21). You can read my piece about that party here. I was wondering what all those cameras were for, lol. I guess this explains the super stealth security/waiver signatures/mug shot process I went through before going up to Rocawear (usually you can just walk right in the building). This was definitely one of my more memorable nights in NYC.

Enjoy.

Mo'Nique's Words With The Press, Backstage

You already know I cried during Mo’Nique’s speech.

Anyway, here is a nice little ditty of her press interview backstage, brought to us by the lovely folks at TheLoop21:

Highlights:

  • She explains her outfit in relation to Hattie McDaniel
  • She stops press lady to make sure she gives the press who covered her early on a chance to ask a question
  • She talks about how she’s happy The Academy voted her on her work, rather than by how many dinners she went to/campaigned for the award

Class act.

Why @Tyrese4Real is For Real About Social Media

A while ago I got wind that actor/singer Tyrese Gibson had joined Twitter and was begging people to follow him. I knew this because Tyrese hijacked MC Hammer’s Twitter account and was telling people to follow him. I didn’t pay him any mind because although I like his music, and I think he is very easy on the eyes (I had a fangirl moment when I saw him in a restaurant back in 2004), people who beg for followers really annoy me. Begging for followers is usually a sign that the begger in question doesn’t understand Twitter.

Imagine my surprise when I discovered Tyrese ran the best Twitter contest I have seen in a long time:

  • He asked his followers to nominate single mothers for a Valentine’s Day date.
  • 1100+ single mothers entered the contest, and he picked 14 of them to be treated to a day spa extravaganza in Beverly Hills.
  • Not only was the event well-planned, but he did due diligence by taping the event, and putting together a sizzle package on YouTube for everyone to see just how awesome he is.

Peep the video here:

I don’t really know what Tyrese was trying to “sell” here, if anything, but I think this was an awesome execution of a Twitter contest. I’ve been running a few Twitter contests for my clients lately and I’ve found that many contests out there lack creativity. Once they’re over, people forget about the work you’ve put out there running contests, especially if you were attempting to leave a positive (and lasting) brand impression. Sure, the winners have a great time (free prizes), but if the goal is to leave a lasting impression with your audience at large, Twitter contests are low on output. Not to mention–if you’ve ever run a Twitter contest you know there is a whole contingency of people whose sole purpose on Twitter is to enter contests, regardless of what brand you are representing, or what demographic you are trying to reach.

Anyway, Tyrese gets a social media gold star from me (as if he knew that existed, or needed one, ha!). Even though I had no idea he was running this contest, I was able to get some warm fuzzies from this video, I am now more likely to follow him, and I’m likely check out that spa in Beverly Hills (I love spas). Tyrese is now back into my social media good graces. Nice job Tyrese!