Why @Tyrese4Real is For Real About Social Media

A while ago I got wind that actor/singer Tyrese Gibson had joined Twitter and was begging people to follow him. I knew this because Tyrese hijacked MC Hammer’s Twitter account and was telling people to follow him. I didn’t pay him any mind because although I like his music, and I think he is very easy on the eyes (I had a fangirl moment when I saw him in a restaurant back in 2004), people who beg for followers really annoy me. Begging for followers is usually a sign that the begger in question doesn’t understand Twitter.

Imagine my surprise when I discovered Tyrese ran the best Twitter contest I have seen in a long time:

  • He asked his followers to nominate single mothers for a Valentine’s Day date.
  • 1100+ single mothers entered the contest, and he picked 14 of them to be treated to a day spa extravaganza in Beverly Hills.
  • Not only was the event well-planned, but he did due diligence by taping the event, and putting together a sizzle package on YouTube for everyone to see just how awesome he is.

Peep the video here:

I don’t really know what Tyrese was trying to “sell” here, if anything, but I think this was an awesome execution of a Twitter contest. I’ve been running a few Twitter contests for my clients lately and I’ve found that many contests out there lack creativity. Once they’re over, people forget about the work you’ve put out there running contests, especially if you were attempting to leave a positive (and lasting) brand impression. Sure, the winners have a great time (free prizes), but if the goal is to leave a lasting impression with your audience at large, Twitter contests are low on output. Not to mention–if you’ve ever run a Twitter contest you know there is a whole contingency of people whose sole purpose on Twitter is to enter contests, regardless of what brand you are representing, or what demographic you are trying to reach.

Anyway, Tyrese gets a social media gold star from me (as if he knew that existed, or needed one, ha!). Even though I had no idea he was running this contest, I was able to get some warm fuzzies from this video, I am now more likely to follow him, and I’m likely check out that spa in Beverly Hills (I love spas). Tyrese is now back into my social media good graces. Nice job Tyrese!

Cupid's Hunt: Love 1994

I spent the evening trying to play podcaster, to no avail. After all the mixing and recording I did, I ended up abandoning my intro track, and just getting straight to the music.

Today is Valentine’s Day, and also the day that some bloggers, podcasters, twitterers are releasing a music mix for Cupid’s Hunt. Shout out to TGrundy for getting me excited about spending way too much time mixing mp3s together.

I am a lover of love songs, so it was difficult for me to be able to pick a few tracks to honor Valentine’s Day. I tried to think up so many ways to hash a love music playlist. In the end, I decided to go back to the days when I first fell in love with love songs, and bring together the tracks that fanned the love flames for me. The year was 1994, with a little cross over from 1993.

Hope you enjoy!

Right-click, Save as.

1. Weak – SWV
2. U Send Me Swingin’ – Mint Condition
3. Can We Talk – Tevin Campbell
4. You’re Always On My Mind – SWV
5. Lay Your Head On My Pillow – Tony! Toni! Tone!
6. Love No Limit – Mary J. Blige
7. Cry For You – Jodeci
8. Breathe Again – Toni Braxton
9. If I Ever Fall In Love (Remix) – Shai
10. Before I Let You Go – Blackstreet
11. I Miss You – Aaron Hall

Check out these other fine contributions to the project: