Some people lead by standing in front of the room. I lead by building systems that work.
For the last 15 years, I’ve worked at the intersections of media, tech, product, and culture. I’ve launched OTT/SVOD/AVOD streaming platforms. I’ve doubled mobile app revenue at global media companies. I’ve consulted for startups, advised executive teams, and helped build digital communities from scratch.
People usually call me when something is stuck. Maybe product and marketing aren’t aligned. Maybe growth is slowing down. Maybe there are too many ideas and not enough people who can turn them into an actual plan. My job is to take the chaos, simplify it, and build something that works.
I don’t just sit on the sidelines and advise. I run execution too. I’ve managed engineers. I’ve mentored analysts. I’ve led marketing teams, scoped product builds, and worked directly with C-level leadership. I know how to build a product, scale an operation, and make the numbers move.
Co-founded and scaled VerySmartBrothas into an award-winning community platform later acquired by Univision
My background started in media, but it has always included tech, data, and cultural insight. I co-founded VerySmartBrothas.com back in 2008, back when blogs still had active comment sections and Black digital media was barely on the radar for most media companies. We built a loyal community, won awards, and eventually sold the site to Univision. This was before anyone was calling it the “creator economy.” We were just doing the work.
22M+ monthly users managed across multicultural media platforms
At Moguldom Media Group, I built and ran Moguldom Studios. We created multicultural branded content campaigns for brands like Chrysler, General Mills, and Tide. We launched video series that reached millions, and I helped create a pipeline for underrepresented voices to break into the branded content space. I also led product and analytics across Moguldom’s publishing brands: Bossip, MadameNoire, HipHopWired, and more. Those platforms became some of the most recognized names in Black digital media. My work helped them grow audience, revenue, and operational efficiency at the same time.
Launched an OTT/SVOD platform across 8 devices in under 8 months
At First World Media, I launched REIGN, an OTT/SVOD streaming platform, across eight devices in just eight months. Web, Roku, iOS, Android, Amazon Fire, Chromecast, Apple TV, Android TV—you name it, we launched it.
At Twitter, I was brought in to audit their marketing content ecosystem. What started as a simple content strategy project turned into fixing operational chaos across more than 60 websites. I took ownership of SEO and analytics when no one else would. I created systems for content measurement and became the person leadership trusted to scope projects, vet vendors, and align stakeholders. I worked directly with the CMO and VP of Brand Marketing to help them understand what was broken, why it mattered, and how to fix it.
It was not just about content. It was about building infrastructure that worked.
Trusted by C-suite leaders to fix cross-functional chaos and build growth systems that last.
At the core of all my work is this idea:
Digital ecosystems should make sense and drive results.
I help companies build them. I help teams run them. And when I leave, the systems keep working.
What I Do Now
Right now, I work with organizations that need:
- Digital growth strategy and execution
- Product and platform leadership
- Analytics and monetization guidance
- AI and emerging tech integration
- Multicultural content innovation
- Fractional CPO, COO, CDO or Content Ops leadership
- Speaking, teaching, and workshops with no filler
If that sounds like what you need, let’s talk.
A Bit More About Me
Outside of work, I’m a lifelong nerd about media, culture, and technology. I started blogging in some form around 1999. I started coding in college. I’ve been building digital communities before there were playbooks or toolkits for how to do it. I’ve worked with Black media innovators and early-stage creators, helping them grow ideas before the industry even knew how to support them.
I care about doing good work with people who are building things that matter. If that sounds like you, reach out.