Shonda Rhimes on internet feedback culture

December 7, 2009

in News,Personal,Social Media,Television

Shonda Rhimes, on TV and instant internet culture (emphasis mine):

TVGuide.com: Let’s talk about TV coverage on the Internet. What
do you think about this instant feedback culture? Does it influence you?

Rhimes: I think for a long time we’d really try to stay here in the bubble. …
It’s only really lately and with the advent of Twitter that I’ve
actually been paying a little more attention to what’s written. But to
stay creative, you can’t get too emotionally involved in people saying
they love something and you can’t get too emotionally involved in
people saying they hate something.

I think Rhimes’ assessment is interesting. I often wonder if  celebrities active on Twitter get bruised egos due to the hurtful things said to them via Twitter mentions, and if that affects their creativity. In my own (extremely!) minute micro-celebrity I find that both the cheers and jeers throw me off sometimes, shutting down my motivation to create. Feedback is great, but sometimes internet feedback takes on a life of
its own and begins to influence and drive the creative process if you let it get out of control. My version of ‘staying in a bubble’ entails shutting down shop completely.

Maybe I should look into a different model. 

{ 1 comment… read it below or add one }

T. Lynn Lloyd December 7, 2009 at 7:34 PM

Very interesting…I wonder the same thing about whether people take things personally. For some reason, Twitter feels more personal than printed criticism, and it’s also compounded because people can forward and retweet a comment to infinity.
The thing to remember is that most “criticism” from the blogosphere and the Twitterverse is just random blathering and hateration and name-calling. Probably best to ignore most of it and, as Rhimes suggests, stick to the meaty part of the curve for feedback.

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