I’m finally getting around to watching NY-Z (heads up by the apropos LateBoots), a documentary short, nee super-commercial, produced by ABSOLUT. It premiered on their Facebook Fan page this week. (Nice lil digital campaign they’ve got going there.)
Right round the 10:45 minute mark I realized Jigga is entering a party at Rocawear that I attended last Fall (I was covering it for TheLoop21). You can read my piece about that party here. I was wondering what all those cameras were for, lol. I guess this explains the super stealth security/waiver signatures/mug shot process I went through before going up to Rocawear (usually you can just walk right in the building). This was definitely one of my more memorable nights in NYC.