Tuesday evening I had the pleasure of attending the exclusive launch party for AtlantaPost.com, hosted by Armand de Brignac champagne. You may know Armand de Brignac champagne from rap videos and Jay-Z songs, as the product is encased in gold bottles with the Ace of Spades on them.
If you didn’t already know, The Atlanta Post is a brand new site that “provides original and aggregated content on personal finance, business, media and politics” for the higher-income African-American community.
This was the first event being held by The Atlanta Post, and they came out the gates pretty strong, by honoring a group of Black professionals across various areas:
- Randal Pinkett, businessman and entrepreneur of “The Apprentice” fame
- Ryan Mack, popular personal finance expert and frequent commentator on CNN’s business segments
- Carmen Wong Ulrich, personal finance expert for CNBC and previous host of “On the Money”
- Miko and Titi Branch, founders/CEOs of the well-known “Miss Jessie’s” hair line
- Michaela Angela Davis, critic, writer, and the last editor-in-chief of Honey Magazine
- Karen Taylor Bass, CEO/President of TaylorMade Media and a national leader in public relations and empowerment
- Derrick Ashong, a political voice whose YouTube fame earned him his current show on Oprah’s Sirius network
- Farai Chideya, award-winning author, journalist, and commentator on politics and media for NPR programs including, The Takeaway
I was very impressed with the selection of the honorees, and even talked to a few of them (fellow MIT alum Randal Pinkett was really cool, and Miko & Titi Branch were such sweethearts!). Not only were the honorees an awesome group of people in their own right, but the guests I chatted up were also an interesting and accomplished group. Honestly, I had fun getting to know some new faces in NYC. I was a bit taken aback when a few people recognized me from the Internets, or said they had heard of me before….but the world is small, and that’s bound to happen. It freaks me out a little bit, but I should get used to it, no?
As for the champagne, it was quite luxurious. The event took place in SoHo at the loft of Armand de Brignac. When I exited the elevator, I was greeted by someone from the company who briefed me on the champagne. I was impressed, although I’m a champagne n00b, so some of the details went over my head (I’m still trying to get a grasp on wine!). As the night went on, we learned more about the Armand de Brignac selection of products via the sommelier who explained what we were drinking, and how the menu of hors d‘oeuvres complemented the tasting.
All in all, I had a great time. I think The Atlanta Post planned a good event to help spread the word about the new site, but also managed to touch some influencers within the community. It was a solid attempt to get on the radar of their audience, as well as a great partnership with a strong and relevant brand. As someone who observes and works in the space, there are many new sites that pop up to serve this demographic, but have poor execution in connecting with influencers or their audience. It’s an uphill battle if all you do is plan to sit behind your computer and talk at an audience, rather than engage with them in real life. Well played.
Slideshow of more photos from the event: